Supports, inspires and influences the development of women in the gaming industry

ABOUT:

Organisation Name: Global Gaming Women
Official Website: globalgamingwomen.org
Industry: Gaming
Location(s): Global

oVERVIEW:

Global Gaming Women (GGW) is dedicated to supporting, inspiring, and influencing the development of women in the gaming industry through mentorship and education. With a strong belief in the transformative power of mentor-to-mentee relationships, GGW launched its Virtual Mentorship Program in 2024, currently in its beta phase. The goal of this initiative is to create meaningful connections between women, providing a space for exchanging advice, sharing experiences, and learning best practices to foster both professional and personal growth.

tHE CHALLENGE:

Prior to launching the Virtual Mentorship Program, GGW recognized the need for a structured, scalable, and effective mentorship platform. The gaming industry, like many others, has historically faced challenges in achieving gender parity at leadership levels. GGW aimed to:

Pain Points:

Expand access to mentorship for women across different roles, career levels, and geographies.
Streamline the matching process to ensure mentor-mentee pairings are aligned with professional goals and experiences.
Create a flexible and structured mentorship experience that accommodates busy professionals while maximizing value.

THE SOLUTION:

GGW selected OneUpOneDown to power their mentorship program due to its AI-driven mentor-matching technology & scalability opportunity, which ensures participants are paired based on experience, skills, and mentorship goals, and OneUpOneDown’s focus on mentorship for professional women. The OneUpOneDown platform provides:

Efficient and precise mentor matching, reducing administrative burden.
Seamless communication tools for mentors and mentees to connect virtually.
Structured mentorship cycles, ensuring that relationships are goal-oriented and impactful.
Built-in tracking and reporting to help GGW monitor engagement and impact.

THE RESULTS:

Measurable Outcomes:

96 Participants: The pilot program launching with a cap of 100 women from 9 countries, opening the door for bigger expantion in 2025.
130 Matches Made: The platform has facilitated 130 successful matches so far. Each match lasts 3 months and then participants have been rematched, providing ongoing learning and development based on their evolving needs.
97% Success Rate: Matches reported high satisfaction levels, demonstrating the effectiveness of OneUpOneDown’s matching technology.

Intangible Benefits:

Enhanced morale and confidence among participants due to strong mentor-mentee relationships.
A sense of community and global connection fostered among women in motorsport.
Increased awareness and momentum for gender equity in a traditionally male-dominated field.

Participant Characteristics :

Participants joined from all different parts of the world, spanning 9 countries in total:

27% of participants chose to be both a mentor and mentee, demonstrating their desire to learn and develop themselves and give back to other women in the industry.
21% of participants were available to mentor more than one mentee which helped to create a well-balanced pool and demonstrates how strong and supportive this community is in their willingness to give back and help other women in the industry. Being both a mentor and mentee is beneficial for women moving into leadership positions, as it’s a great way to develop leadership skills.
All mentors were granted official certificates for their outstanding contributions as a mentor within the Global Gaming Women Mentorship Network.